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Profiles in AR: Analyst Elias Khnaser (Part II)

Profiles in AR: Analyst Elias Khnaser (Part II)

Analyst relations (AR) readers, get ready to absorb some more terrific information and advice!  We’re bringing you Part II of our “Profiles in AR” interview with Elias Khnaser, former research VP at Gartner, where he covered cloud and data center trends for seven years. Elias is now chief of research for EK Media Group and also regularly posts to his YouTube channel, where he hosts...

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Profiles in AR: Analyst Elias Khnaser (Part I)

Profiles in AR: Analyst Elias Khnaser (Part I)

Every day, the work of an analyst relations (AR) professional revolves around industry analysts. So, who better to give advice on ways to engage them than an experienced, well-respected analyst himself, with a reputation for excellence and telling it like it is? The next interview in our “Profiles in AR” series is one we think you’ll be excited about. We recently connected with Elias Khnaser,...

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Sending Group Emails That ‘Wow’ Using ARchitect (Learning Series Recap + Video)

Sending Group Emails That ‘Wow’ Using ARchitect (Learning Series Recap + Video)

At ARInsights, we know how important it is for analyst relations (AR) professionals to save time… and make a great impression while doing so! That’s why our most recent Learning Series session focused on our ARchitect Emailer Tool, which lets you create and send emails to individual analysts or analyst groups, and track their engagement. In particular, we provided a how-to on the group email...

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Profiles in AR: NTT Ltd.’s Marjan Khanji

Profiles in AR: NTT Ltd.’s Marjan Khanji

We’re excited to share another “Profile in AR” with you. Our latest interview is with Marjan Khanji, analyst relations director at global technology services company NTT Ltd. Marjan has been immersed in analyst relations for more than 15 years.  Marjan brings an interesting perspective — having worked at PR agencies leading AR strategies and campaigns for clients and, more recently, successfully transitioning to an in-house...

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Enhancing AR’s Value with Extended AR Support

Enhancing AR’s Value with Extended AR Support

Teradata wanted to execute on a variety of AR plans — from reaching more analysts, to reporting regularly on results, and more — but found itself resource-constrained. By tapping ARInsights’ ServicePlus for AR operations support, Teradata’s AR team has been able to make good on its plans (and then some!)… all while freeing up some of their time!

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Analyst Interaction Tracking and Reporting: Learning Series Recap + Video

Analyst Interaction Tracking and Reporting: Learning Series Recap + Video

Another Learning Series episode under our belts! Thanks to those who attended — and for those who missed it or want a recap, we’ve got you covered. Our recent session covered interaction tracking and how to use ARchitect’s interaction functionality to make data-driven decisions about your analyst relations (AR) program.  Since many AR programs use interactions as a metric for success — and not just...

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Profiles in AR: Alteryx’s Gerry Van Zandt (Part II)

Profiles in AR: Alteryx’s Gerry Van Zandt (Part II)

We’re back with Part II of “Profiles in AR” with Gerry Van Zandt of Alteryx. If you missed Part I, check it out here – it’s a fascinating take on analyst relations (AR) in small team and one-person environments, compared to AR with large teams. Based on his nearly three decades of AR experience, Gerry shares more great insights on the nature of the field...

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Profiles in AR: Alteryx’s Gerry Van Zandt (Part I)

Profiles in AR: Alteryx’s Gerry Van Zandt (Part I)

Analyst relations readers, you’re in for a treat! Our latest “Profile in AR” features Gerry Van Zandt, senior director of analyst relations at analytics automation company Alteryx. Gerry has been a staple in the AR field for nearly three decades — previously managing global analyst relations for Oracle, HP, Intel and more, and serving on the Institute of Influencer & Analyst Relations (IIAR>) board of...

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New ‘Profiles in AR’ Series: Q&A With Robin Schaffer

New ‘Profiles in AR’ Series: Q&A With Robin Schaffer

We’re excited to launch “Profiles in AR,” a new series on the ARInsights blog. These Q&A-style interviews will bring you fresh insights, real-world anecdotes and actionable advice from people who are immersed in the fabric of analyst relations (AR).  From accomplished, interesting and expert practitioners, to highly regarded analysts themselves, they’ll say it best, and tell it like it is! We’ve got a great line-up...

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