Blog


How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

When small analyst relations (AR) teams have big goals to execute on — not to mention a staggering number of analysts to keep updated and an endless list of to-dos — it can help to have an extra set of hands. By offloading some activities (especially tactical, day-to-day and reporting-related tasks), AR teams can better “come up for air” and make more time to direct...

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Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Many analyst relations (AR) teams seek to communicate with numerous relevant industry analysts and influencers, who have different needs, cover different (though relevant) topics, and speak with different executives from across the business. Tracking and managing these relationships is key to building even more productive ones — directly impacting both AR and business goals. At popular video communications platform company Zoom — a leader in...

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How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

Analyst relations (AR) teams juggle many important activities in their day-to-day work. Among their priorities, they often face the need to organize, execute on and manage strategic projects and campaigns — whether that’s planning for an analyst summit, participating in a major market evaluation (such as a Magic Quadrant or Wave), coordinating pre-briefings for a key product launch, or more. Each project, of course, has...

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Using Software to Extend Your AR Superpowers

Using Software to Extend Your AR Superpowers

In a home with two young boys, we talk A LOT about superheroes (and villains) and their superpowers. If my 6-year-old could have any superpower, it would be invisibility. Flying is a close second. My 9-year-old says he would give up his iPad, gaming console and after-dinner sweets if only he could have superspeed. As for me, the choice is easy: the ability to clone...

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Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

As a strategic and often highly visible function, analyst relations (AR) drives value in many ways at organizations — increasing exposure for the company, influencing sales, delivering competitive intelligence and market insights, and more. To understand the impact that analyst relations has — and how well AR is moving the needle — companies often seek to measure AR results, looking at metrics including report inclusions...

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How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)

How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)

Many analyst relations (AR) teams face the need to reach dozens and even hundreds of industry analysts, who are relevant to their company and its product lines, and who influence prospects in the market. But with limited staff and limited time, it’s impossible, of course, to connect with everyone. Prioritizing analysts and tiering your contact list can help determine how to allocate your – and...

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Q&A With ARInsights’ New CTO

Q&A With ARInsights’ New CTO

Sept. 21, 2021 – We’re thrilled to announce the appointment of Chris Caruso as ARInsights’ chief technology officer. Chris brings extensive leadership, SaaS and engineering experience to our growing team. His vision and commitment to product excellence will continue to propel ARInsights forward and enhance the ARchitect user experience. Chris is taking the reins from our former CTO Lucas Bond, whose contributions have helped create...

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ARInsights Appoints Chris Caruso as Chief Technology Officer

ARInsights Appoints Chris Caruso as Chief Technology Officer

September 21, 2021 — NEEDHAM, Mass.–(BUSINESS WIRE)–ARInsights, provider of the market-leading SaaS platform for managing analyst relations programs, today announced the appointment of Chris Caruso as chief technology officer. In his role, Caruso will lead the ARInsights engineering team and technical operations. This includes directing and overseeing the continued product development, management and roadmap for ARchitect, ARInsights’ renowned analyst relations (AR) program management and productivity software....

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How Can You Measure AR’s Impact on Deals?

How Can You Measure AR’s Impact on Deals?

When BillingPlatform, a global, cloud-based monetization and billing solution provider, recently closed a large, six-figure deal, the analyst relations (AR) team had cause to celebrate. The customer win had originated from an industry analyst referral — delivering ROI not just on BillingPlatform’s engagement with the referring firm, but also on the company’s entire AR program.  It also further validated AR’s strategic importance at BillingPlatform, which...

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Introducing ARInsights’ Director of Product Experience

Introducing ARInsights’ Director of Product Experience

July 30, 2021 — We’re excited to announce the addition of Noah Tsutsui to the ARInsights team as Director of Product Experience. Noah will focus on design and user experience (UX) for the ARchitect platform, helping clients get maximum value from our products, use them efficiently and effectively, and enjoy engaging with them!  We’re thrilled to have Noah on board, and look forward to benefiting...

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