Plan Engagement Strategies for New Analyst Research with the Firm Research Calendar
Because many analyst relations (AR) programs are frequently in “reactive mode” — responding to ongoing research requirements, analyst briefing requests, internal demands from different departments and more — it can be difficult to switch gears and proactively plan for upcoming research. Let’s face it — it’s hard to find the time!
At ARInsights, though, we build our products around the idea that analyst relations teams are strapped for time. We aim to streamline processes and increase AR efficiency, so you can be proactive and work smarter.
To that end, we wanted to make aware of an easy way to find and act on upcoming analyst research. Since tracking upcoming research across multiple firms with changing deadlines, different file formats, and staggered updates can consume a lot of time and effort, our team developed the Firm Research Calendar functionality to consolidate this information for you, and minimize (or eliminate) your manual efforts.
The Firm Research Calendar in ARchitect makes planning for upcoming research quick and easy with easy-to-use search capabilities and a project conversion option. Rather than scouring for research calendars on each individual firm’s website, you can access upcoming research from 9 relevant firms (including Gartner, IDC, Forrester and more) in one central place. The search functionality makes it simple to find research that’s relevant to your business. And once you find a research project to focus on, you can convert it into an ARchitect project to track all your activity going forward.
To learn more about where to find the Firm Research Calendar in ARchitect and how to use it, follow along with our Learning Series tutorial.
If you are an avid user of our Firm Research Calendar — or if you want to start using it to plan out future research support opportunities — we have some exciting updates on new and updated research items, as we consistently update the database:
NOTE: Not all research firms have the same cadences for releasing upcoming research. Be sure to check the Firm Research Calendar throughout the year for more updates.
Got questions? Want some assistance? Please don’t hesitate to reach out. We’re here to help: firstname.lastname@example.org.