PRInfluencer
ARInsights is introducing a new product, PRInfluencer, allowing PR professionals within technology companies
and technology-focused PR firms to organize, manage, coordinate, and track all aspects of their PR program.
PRInfluencer helps organizations identify and leverage the media that has the most influence over the success
of their business and measure the results of their PR programs.
PRInfluencer's comprehensive media database and integrated relationship manager and tracking tools provide
power and flexibility that far exceed most in-house tools. PRInfluencer users benefit from a common PR information
base and team communication tools - all accessible through a user-customizable, web-page interface.
Global Media Contact Database
PRInfluencer has the most complete global media contact database
updated daily to ensure you always have access to the most current information on each media contact.
- Global media data for over 500,000 contacts at more than 175,000 outlets
- More than 30,000 editorial calendars
- Bylined article information for thousands of journalists in the database
- Over 20,000 daily data updates
- Keeps your media lists up-to-date
Relationship Manager
Manage your media communications and activities across the entire company. Track your media interactions from first contact
to the most current briefings, tours, interviews, conferences, emails, phone conversations, research reports, or articles.
- Track all your media interactions and assign numeric perceptions to each
- Assign importance to each media contact and/or outlet to determine who has the most influence on your business
- Create public and personal profiles on each media outlet and contact
Reporting & Analytics
No PR program is complete without the tracking and measurement of results. Take a proactive stance and provide your
organization with up to the minute reporting on PR program activities and results.
- Choose from pre-defined or create customized reports
- Analyze your media interactions by calls, emails, interviews, briefings etc.
- Quickly create briefing books on your top tier media relationships
Team Tools and Press Releases
Leverage the central repository and team tools to plan your PR campaigns and Press Releases.
- Create, edit and distribute your press releases from one central location
- Manage global PR calendars in one location.
Contact Ed Capps at (602) 524-5889 for more information.
Watch this space for more about PRInfluencer - coming to the internet near you in Late Spring 2010.