In This Issue
Analysts Spotlight
ARchitect Best Practice
Training Archives
Analysts Spotlight
"Outsourcing"
Matthew (Matt) Goldman Gartner Inc.
 
Stephanie Moore - Forrester Research, Inc.
 
Allie Young - Gartner Inc.
 
William (Bill) Martorelli - Forrester Research, Inc.
 
Dana Stiffler - AMR Research

 

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Welcome to the January ARInsights newsletter. This communication is offered to our valued clients to provide an in-depth look into ARchitect™ and its many features and user benefits. 

 

This newsletter contains an ARchitect™ Best Practice, a proven method on how to utilize ARchitect™ to maximize efficiency. The Best Practice will help to increase your familiarity and usability with the software.  Also included is the Most Active Analysts, a list of analysts by industry, receiving the most attention in the ARchitect™ User Community.
 
If you have questions regarding this month's featured content please contact Tricia Cooper at 720.231.2950.

ARchitect Best Practice
Groups and Coverages - How they differ
You already know how analyst groups can be used to access analyst profiles, send emails and create reports.  But are you equally versed in ARchitect's custom coverage functionality? For the full training document on groups and coverages click here.
 
Groups
Analyst Groups serve two primary functions: to navigate quickly to an analyst, and to filter analysts for selection.  You can only filter by one analyst group at a time.
 
Using Groups - Analyst groups are a specific identification of a subset of the total analyst population.  Groups of key analysts are created to target relationship building, to track specific tasks such as events or projects, to do bulk emails, or to organize analysts by a product or technology
 
Example:
Create a group of your top dozen analysts that you will be frequently contacting.  Place this group on the left navigation bar for quick access.  Use this group as the primary filter for reports.
 
Coverages
Coverages do not provide quick navigation functionality, but serve to group and categorize analysts such that you can have multi-coverage filtering
 
Using Coverages - A coverage is a defined characteristic which may be applied to an analyst, but also to an interaction; a project or event; or a document, article or quote.  Like groups, an analyst may be associated with one or more coverages.  Coverages may be further organized by types such as product or campaign. 
 
Example:
Create a coverage called "Executive Buddy" of type campaign" and associate key analysts with that coverage. You may then filter those analysts in your key analyst group who are also members of the "Executive Buddy" program you have created.
 
For the full training document and webinar click here.
 
ARchitect Training Archives
Rich User Resources

Monthly we highlight an ARchitect best practice in our newsletter and feature a common AR business need in our webinar series. To access the archives of these powerful resources clink on the links below.

 

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David Stanley David Stanley
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