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Analyst Relations: Growing Relationships and Increasing Profits

Because of their relationships with the buyers of technology, IT industry analysts like Gartner, Forrester and IDC hold tremendous power over the vendors of IT products and services. While a vendor’s analyst relations program should be a strategic business tool, in most cases it is not, thus ceding power to the analysts. To smooth the power imbalance between analysts and vendors, the vendor community needs to...

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Tracking Analyst Opinions | HUAWEI

Tracking Analyst Opinions | HUAWEI

Background: Huawei held its global analyst summit in Shenzhen, China in April 2014.  The event was attended by over 400 analysts, press and world-class companies such as BT, Intel and Volvo. Challenges:  AR was tasked with tracking analyst feedback and reporting back to management in a timely manner.  As soon as the event started, the AR team realized that there were some very big unknowns...

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