Blog



2018 ARchitect User Forum Agenda – Hyatt Regency San Francisco Airport Grand Peninsula Ballroom

November 15th – Hyatt Regency San Francisco Airport Grand Peninsula Ballroom Register Now   8:15               Breakfast and Networking 9:00               Kick-off Presenter: Ed Capps – ARInsights 9:25               Keynote: Rethinking AR Strategy – Time to Reset the Status Quo  Presenter: Carter Lusher – Informatica 10:05             “C” change – Using competence, collaboration, courage, curiosity, and                       confirmation to build an AR team for the future   Presenter: Ricarda Rodatus – Oracle 10:40             * Break and Networking * 10:55             Building...

Read More


ARchitect User Forum 2018 Presenter: Arthur Bailey, Samsung Electronics America

ARchitect User Forum 2018 Presenter: Arthur Bailey, Samsung Electronics America

Register Today Samsung’s Analyst Portal – One Year Later The Samsung Electronics America team launched their Analyst Relations Portal over a year ago. In this presentation, Arthur will discuss the progress made thus far and lessons learned. The Portal was conceived as a solution for analysts to view Samsung’s announcements and content at any time and from any location. Receiving hundreds of inbound inquiries from...

Read More


ARchitect User Forum 2018 Presenter: Mamta Shah

ARchitect User Forum 2018 Presenter: Mamta Shah

Register Today Internal Promotion of AR Core objectives of an analyst relations program are externally focused on sales enablement and competitive assessments. However, the most common challenge faced by analyst relations is showcasing delivered AR program value internally. AR’s credibility and investment hang on punchy progress reports. Mamta will present insights from her experience in internal promotion of AR through various channels, in addition to...

Read More


ARchitect User Forum 2018 – Presenter Announcement: Rose Batia, Nutanix

ARchitect User Forum 2018 – Presenter Announcement: Rose Batia, Nutanix

Register Today   Building a Rock Solid AR Program Beyond Gartner Building out an AR Program is a fun and challenging experience. Walking into this role with some relevant experience from Gartner provides a great starting point, but is only part of the process. ARchitect provides a platform to research relevant analysts, read and track what they are saying, and even helps build deeper relationships...

Read More


ARchitect User Forum 2018 Presenter: Ricarda Rodatus, Oracle

ARchitect User Forum 2018 Presenter: Ricarda Rodatus, Oracle

Register Today   Using Competence, Collaboration, Courage, Curiosity, & Confirmation to Build an AR Team for the Future A lot of thoughts, tools and time are needed to build a functionally effective and flexible AR team, along with a lot of empathy, elaboration and experimentation to develop a set of values to organize around.  Functionally, Oracle AR’s goal is to be a modern, socially-aware, metrics-driven team....

Read More


ARchitect User Forum 2018 Presenter: Vinay Bhagat, TrustRadius

ARchitect User Forum 2018 Presenter: Vinay Bhagat, TrustRadius

Register Today B2B technology buyers turn to their peers – your customers – as a primary source of input in their buying decisions. Surveys have shown that customer reviews influence purchasing decisions more than Industry Analyst Reports.  In this session, you will learn as an AR professional what should you know about the growing trend of peer review sites and how to respond. TrustRadius CEO...

Read More


Presenter: Carter Lusher is a grizzled veteran of the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. He tweets at @CarterLusher and can be found on LinkedIn at in/CarterLusher.

ARchitect User Forum 2018 – Keynote: Carter Lusher

Register Today AR professionals who attend ARInsights’ User Forum run a well-oiled influencing machine. But is that a trap? Are we, as professionals, too comfortable with the status quo? Are we worried enough about subtle changes in the analyst landscape and how AR’s business value is perceived inside the company? Is it time for AR professionals to rethink how they approach AR? Key Issues for...

Read More


Export Reports and Documents to Google Drive

Export Reports and Documents to Google Drive

Export to Google Drive functionality is now available to all users of ARchitect. Whether on a Finder page or in a Reports page, you now have the ability to save Analyst, Interaction, Content, Email, and Project data as a Google PDF or Google Sheet directly into your Google Drive account. Additionally, you now have the ability to save Word Briefing Books and Event Agendas as...

Read More



Analyst 5-Year Scenario: Implications for AR of Acquisitions and AI

Register Today Registration is now open for the webinar. Carter Lusher, Director of Analyst Relations at Informatica and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st at 12 ET/9 PT. Analyst 5-Year Scenario: Implications for AR of Acquisitions and AI The IT industry analyst landscape was shaken up by the multi-billion acquisitions of CEB by Gartner and IDC by China...

Read More



ARchitect Notifications Functionality has Arrived!

ARchitect New Feature   ARchitect Notifications functionality is now live and available to all ARchitect users. Benefits include: • Track targeted analyst updates • Track interactions from your teammates with your targeted analysts • Track what your targeted analysts are writing (Research, Blogs, Media Quotes, Twitter To get set-up, simply follow analysts on their profile page or click the Notifications area in your top menu...

Read More



Page 1 of 3123