ARchitect™ allows AR professionals within technology companies and technology-focused PR firms to organize, manage, coordinate, and track all aspects of an integrated Analyst Relations program. ARchitect™ helps organizations identify and leverage the most influential analysts to their business success and measure the results of their AR programs.

ARchitect’s comprehensive analyst database and integrated relationship management and tracking tools provide power and flexibility that far exceed most in-house tools. ARchitect™ users also benefit from a comprehensive Analyst Relations Library of best practices and management strategies, along with team communications tools - all accessible through a user-customizable, Web-page interface.

ARchitect™ Features

Database

• 4,000 analysts, with coverage area and bios
• 300+ technology analyst and research firms
• Most comprehensive database available today

Relationship Management 

• Track all your analyst interactions and assign numeric perceptions to the results of each
• Assign importance to each analyst and/or firm to determine who offers the most influence to your business
• Create public and personal profiles on each analyst and firm

Research & Reporting

• Choose from pre-defined or create customized reports
• Automatically search the Web or select specific sites for relevant articles and quotes
• Schedule your searches to run automatically and have the results delivered via email or to your PDA.

ARchitect makes AR more effective

• You have to do more with less. There are thousands of analysts and hundreds of firms. Every year, the major firms publish 17,000 research reports, conduct 900,000 phone inquiries, and hold 350,000 face-to-face briefings with technology vendors. How to keep up? Ask ARchitect™! Its continually refreshed analyst database encompasses more than 4,000 analysts and over 300 analyst firms. You’ll easily identify and maintain appropriate contact with the ones who are most critical to your company.
• Is AR delivering results? ARchitect™ helps you prove it. You’ve been using its written and spoken word tracking capabilities, and can see at glance which key analysts are expressing positive views about your company and its products—and whether their opinions are moving in a favorable or unfavorable direction.
• Is your team global, local, or mobile? With ARchitect™, geography doesn’t matter. ARchitect™ brings everyone together through a collaborative application and integrated database. With your entire team working from a common platform, you’ll no longer have to worry bout duplicated efforts or information slipping through the cracks. ARchitect™ unifies your extended team with access to information and tools--regardless of location.
• A prospect has put a $35M contract on hold because its CEO had a conversation with an analyst who criticized your company. Now what? Using ARchitect’s toolkit of best practices and templates, map and execute a response that helps sales neutralize the analyst’s impact and close the deal.

ARchitect™ helps your team overcome operational challenges from understaffing and information overload to research burdens and makeshift tools. Its intuitive organization and cross-linking give you access to the information you need when you need it. Focus on the analysts who cover your market—and build a more effective AR program.