ARInsights’ market leading products, ARchitect and IRMatics provide the platform on which companies build their successful Influencer Relations programs.

At their core are content rich databases complemented by Influencer Relationship Managers designed to organize, manage and streamline day-to-day activities of an Influencer professional. The products have robust programs to coordinate, monitor and measure progress.

ARchitect software was originally created in 2001 by SageCircle. The company, comprised of AR insiders and former Gartner Analysts, designed the software specifically for the AR industry. In February of 2004 ARInsights purchased the technology and the database. For more than 8 years ARInsights has continually upgraded the technology, added significant new functionality and expanded the database. We have grown our customer base from the original five customers to more than 48 customers today.

In 2011 we leveraged the considerable strengths of ARchitect and launched IRMatics. IRMatics incorporates the best features of ARchitect with the PR Newswire global media database and essential PR-centric features. The result: the most powerful platform for PR professionals.

1) Fitting a round peg into a round hole.
ARchitect was designed by and built for AR professionals to fit the daily workflow of AR professionals. The same philosophy was used when IRMatics was created. The software functionality is designed to respond to the tasks and responsibilities unique to Influencer professionals.

2) One size doesn’t fit all.
We understand that AR departments come in all sizes. Our client base includes companies with more than 50 AR and PR employees to one person shops and everything in between. The reason is simple. The applications are flexible. The installation can be customized to meet the unique needs and the size of your organization.

3) We’re small and very agile.
We believe our size is actually an advantage for our clients. There is no “red tape” at ARInsights that can bog down large organizations. We respond quickly to industry trends and demands. In fact, many of our software upgrades and enhancements originated in the field with requests and ideas from our users.

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Do what's important. Increase efficiencies in the day-to-day operations so you can concentrate on what’s important: Building Influencer Relationships.

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	Partners Our partners can provide resources to strengthen your Influencer program: