The Solution for PR Program Relationship
Management
IRMatics provides PR professionals with a superior set of tools to research influencers,
manage outreach, and measure the effectiveness of PR programs from a single, easy-to-use
cloud-based application.
IRMatics is structured around these three key components designed to meet the critical
business needs of PR professionals.
RESEARCH
At the core of the IRMatics application is the PR Newswire database. At your finger
tips is the ability to search for the right editors, reporters, writers and bloggers
in print, broadcast and online media outlets. You can research by title, beat, geography
and more.
Learn
more about the database
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IRMatics Media Lists
Daily access to all
662,160*
contact profiles isn’t a necessity for most PR professionals. To help harness the
power of the database, IRMatics functionality provides each user with the ability
to personalize multiple media lists for multiple campaigns and uses.
Learn more about media lists
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MANAGE
The IRMatics Relationship Manager provides the extensive functionality to organize,
plan, coordinate, track and leverage your media relationships. All functionality
relates back to the day-to-day tasks, objectives and responsibilities unique to
the PR industry.
See the power of the relationship manager
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MEASURE
The most significant benefit of any system is not just what data can be entered
but the power of the information that can be extracted from the system. The reporting
capabilities of IRMatics are robust.
Experience
IRMatics’ report building potential
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