Information & Software for Public Relations
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RESEARCH

IRMatics Database Key Features

The PR Newswire database is considered the industry standard and the most respected (used) in the field.

  • Profiles 662,160* media contacts and 255,773* media outlets
  • More than 35,000 editorial calendars
  • Information is updated daily for accuracy
  • Seamless integration between ARchitect database and IRMatics database

Key Benefits

Know your contacts.
You can quickly distill the 662,160* contact profiles down to a specific list relevant to your client or campaign. Find the right editors, reporters, writers and bloggers in print, broadcast or online media outlets. The powerful search capability allows you to easily sift through the database to identify your contacts by name, title, beat, geography and more.

Editorial calendars give you a heads up.
Easily search and discover who is writing about what subject and when. The comprehensive editorial calendars span across thousands of media outlets and will enable you to make targeted and timely pitches. The calendars can easily be cross-referenced with contacts.

Accurate information in real-time.
You no longer have to spend valuable time chasing down reliable data. Tens of thousands of changes to the media database are made every week, the database is updated daily. All updates are done automatically and seamlessly integrated into the database.

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IRMatics Datasheet

Best of Both Worlds

IRMatics and ARchitect databases have seamless integration. Work with either or both at the same time. AR & PR can share the same platform.


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